| 000 | 01372nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | ebr10483075 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 110802s2008 gw ad sbm 000 0 eng d | ||
| 020 | _z9783836658720 | ||
| 020 | _z9783836608725 (e-book) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)747411767 | ||
| 050 | 1 | 4 |
_aHD69.B7 _bJ7 2008eb |
| 100 | 1 | _aJ., Tatiana Soto. | |
| 245 | 1 | 0 |
_aMethods for assessing brand value _h[electronic resource] : _ba comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / _cTatiana Soto J. |
| 260 |
_aHamburg : _bDiplomica Verlag, _c2008. |
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| 300 |
_av, 97 p. : _bcol. ill. |
||
| 500 | _aCover title. | ||
| 502 | _aZugl. Fachhochschule Osnabr�uck, Osnabr�uck, Deutschland, MA-Thesis/Master, 2007. | ||
| 504 | _aIncludes bibliographical references. | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aBrand name products _xValuation. |
|
| 650 | 0 | _aCorporate image. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/welingkar/Doc?id=10483075 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c75257 _d75257 |
||