000 00599cam a22001934a 4500
008 140923b2006 xxu||||| |||| 00| 0 eng d
020 _a0071244328
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bCra
100 _aCravens David W
245 _aStrategic Marketing
250 _a8th
260 _aNew Delhi
_bMcGraw Hill
_c2006
300 _a726p.
650 _aMarket-Driven Strategies, Customer Values
650 _aMarketing Management
906 _a26072
999 _c7454
_d7454