| 000 | 00599cam a22001934a 4500 | ||
|---|---|---|---|
| 008 | 140923b2006 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0071244328 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bCra |
||
| 100 | _aCravens David W | ||
| 245 | _aStrategic Marketing | ||
| 250 | _a8th | ||
| 260 |
_aNew Delhi _bMcGraw Hill _c2006 |
||
| 300 | _a726p. | ||
| 650 | _aMarket-Driven Strategies, Customer Values | ||
| 650 | _aMarketing Management | ||
| 906 | _a26072 | ||
| 999 |
_c7454 _d7454 |
||