000 00546cam a22001814a 4500
008 140923b2006 xxu||||| |||| 00| 0 eng d
020 _a8126509252
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bAak
100 _aAaker David A
245 _aStrategic Market Management
250 _a6th
260 _aNew Delhi
_bJohn Wiley
_c2006
300 _a338p.
650 _aMarketing Management
906 _a26063
999 _c7448
_d7448