000 | 00577cam a22001814a 4500 | ||
---|---|---|---|
008 | 140923b2005 xxu||||| |||| 00| 0 eng d | ||
020 | _a8129711214 | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a658.834 _bKar |
||
100 | _aKardes Frank R | ||
245 | _aConsumer Behavior and Managerial Decision Making | ||
250 | _a2nd | ||
260 |
_aDelhi _bPearson Prentice Hall _c2005 |
||
300 | _a451p. | ||
650 | _aMarketing Management | ||
906 | _a25926 | ||
999 |
_c7386 _d7386 |