000 00577cam a22001814a 4500
008 140923b2005 xxu||||| |||| 00| 0 eng d
020 _a8129711214
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.834
_bKar
100 _aKardes Frank R
245 _aConsumer Behavior and Managerial Decision Making
250 _a2nd
260 _aDelhi
_bPearson Prentice Hall
_c2005
300 _a451p.
650 _aMarketing Management
906 _a25926
999 _c7386
_d7386