000 00652cam a22001934a 4500
008 140923b2002 xxu||||| |||| 00| 0 eng d
020 _a0273643746
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658
_bBRU/BES
100 _aBruce Margaret
245 _aDesign in Business Strategic Innovation Through Design
260 _aNew York
_bPrentice Hall
_c2002
300 _a287p.
650 _aDesign, Business Design, Innovation, Design Tools,
650 _aGeneral Management
700 _aBessant John
906 _a25923
999 _c7384
_d7384