000 01891nam a2200445 i 4500
001 ebr10829264
003 CaPaEBR
006 m o d
007 cr cn|||||||||
008 140129t20142014njua ob 001 0 eng d
020 _z9781118823286
020 _a9781118871348 (e-book)
040 _aCaPaEBR
_beng
_erda
_epn
_cCaPaEBR
035 _a(OCoLC)869818253
050 1 4 _aHF5823
_b.L446 2014eb
082 0 4 _a659.1
_223
100 1 _aLegorburu, Gaston.
245 1 0 _aStoryscaping :
_bstop creating ads, start creating worlds /
_cGaston Legorburu & Darren McColl ; John Starr, cover image and design ; Ariel Bellumio, illustrations ; Francis Ferrazza, infographics ; Antonio Caballero, photography.
264 1 _aHoboken, New Jersey :
_bWiley,
_c2014.
264 4 _c�2014
300 _a1 online resource (258 pages) :
_billustrations
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
504 _aIncludes bibliographical references and index.
588 _aDescription based on print version record.
590 _aElectronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
650 0 _aAdvertising.
650 0 _aStorytelling.
650 0 _aBranding (Marketing)
655 0 _aElectronic books.
700 1 _aMcColl, Darren.
700 1 _aStarr, John.
700 1 _aBellumio, Ariel.
700 1 _aFerrazza, Francis.
700 1 _aCaballero, Antonio.
776 0 8 _iPrint version:
_aLegorburu, Gaston.
_tStoryscaping : stop creating ads, start creating worlds.
_dHoboken, New Jersey : Wiley, c2014
_hxi, 244 pages
_z9781118823286
_w2013956871
797 2 _aebrary.
856 4 0 _uhttp://site.ebrary.com/lib/welingkar/Doc?id=10829264
_zAn electronic book accessible through the World Wide Web; click to view
999 _c73418
_d73418