000 00560cam a22001814a 4500
008 140923b2006 xxu||||| |||| 00| 0 eng d
020 _a0070603480
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bLEH/WIN
100 _aLehmann Donald R
245 _aProduct Management
260 _aNew Delhi
_bTata McGraw Hill
_c2006
300 _a494p.
650 _aMarketing Management
700 _aWiner Russell
906 _a25344
999 _c7330
_d7330