000 00597cam a22001934a 4500
008 140923b2003 xxu||||| |||| 00| 0 eng d
020 _a8131206637
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bGil/Wil
100 _aGilligan Colin
245 _aStrategic Marketing Planning
260 _aDelhi
_bElsevier
_c2003
300 _a625p.
650 _aStrategic Marketing
650 _aMarketing Management
700 _aWilson Richard M S
906 _a25171
999 _c7297
_d7297