| 000 | 00558cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2007 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070658420 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bBus |
||
| 100 | _aBusiness Week | ||
| 245 | _aMarketing Power Plays | ||
| 260 |
_aNew York _bTata McGraw Hill _c2007 |
||
| 300 | _a178p. | ||
| 650 | _aInnovation, Idea | ||
| 650 | _aMarketing Management | ||
| 906 | _a25134 | ||
| 999 |
_c7272 _d7272 |
||