000			01864nam a2200337 a 4500
001			ebr10481012
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			100819s2011 nyua sb 001 0 eng d
010			_z 2010033993
020			_z9780823232567 (cloth : alk. paper)
020			_z9780823232574 (pbk. : alk. paper)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)742517413
050	1	4	_aP96.E25 _bP528 2011eb
082	0	4	_a338.4/730223 _222
100	1		_aPicard, Robert G.
245	1	4	_aThe economics and financing of media companies _h[electronic resource] / _cRobert G. Picard.
250			_a2nd ed.
260			_aNew York : _bFordham University Press, _c2011.
300			_aix, 274 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_aMedia firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aMass media _xEconomic aspects.
650		0	_aMass media _xFinance.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/welingkar/Doc?id=10481012 _zAn electronic book accessible through the World Wide Web; click to view
999			_c71721 _d71721