000			01684nam a2200421 i 4500
001			ebr10784795
003			CaPaEBR
006			m o d
007			cr cn|||||||||
008			131109s2014 nju o 001 0 eng d
020			_z9781118801154
020			_a9781118808429 (e-book)
020			_a9781118808399 (e-book)
040			_aCaPaEBR _beng _erda _epn _cCaPaEBR
035			_a(OCoLC)876858741
050	1	4	_aHF5823 _b.J298 2014eb
082	0	4	_a659.1 _223
100	1		_aJaffe, Joseph.
245	1	0	_aZ.E.R.O. : _bzero paid media as the new marketing model / _cJoseph Jaffe, Maarten Albarda.
264		1	_aHoboken, New Jersey : _bJohn Wiley and Sons, _c2014.
264		4	_c�2014
300			_a1 online resource (290 pages)
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
500			_aIncludes index.
588			_aDescription based on print version record.
590			_aElectronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
650		0	_aAdvertising.
650		0	_aMarketing _xTechnological innovations.
650		0	_aInternet marketing.
650		0	_aDigital media.
655		0	_aElectronic books.
700	1		_aAlbarda, Maarten.
776	0	8	_iPrint version: _aJaffe, Joseph. _tZ.E.R.O. : zero paid media as the new marketing model. _dHoboken, New Jersey : John Wiley and Sons, c2014 _hxvi, 272 pages _z9781118801154 _w2013027394
797	2		_aebrary.
856	4	0	_uhttp://site.ebrary.com/lib/welingkar/Doc?id=10784795 _zAn electronic book accessible through the World Wide Web; click to view
999			_c70886 _d70886