000 00574cam a22001814a 4500
008 140923b2007 xxu||||| |||| 00| 0 eng d
020 _a8131700976
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bKum
100 _aKumar S Ramesh
245 _aMarketing and Branding
260 _aDelhi
_bPearson Education
_c2007
300 _a479p.
650 _aAdvertising, Pricing, Distribution
650 _aMarketing Management
906 _a24618
999 _c7082
_d7082