000 02475nam a2200397 a 4500
001 ebr10444413
003 CaPaEBR
006 m u
007 cr cn|||||||||
008 101122s2011 caua sb 001 0 eng d
010 _z 2010048700
020 _z9780470548677 (cloth)
020 _z9781118008775 (ebk)
020 _z9781118008782 (ebk)
020 _z9781118008768 (e-book)
040 _aCaPaEBR
_cCaPaEBR
035 _a(OCoLC)708566200
050 1 4 _aHD30.3
_b.D457 2011eb
082 0 4 _a658.4/5
_222
100 1 _aDenning, Stephen.
245 1 4 _aThe leader's guide to storytelling
_h[electronic resource] :
_bmastering the art and discipline of business narrative /
_cStephen Denning.
250 _aRev. and updated ed.
260 _aSan Francisco, Calif. :
_bJossey-Bass,
_c2011.
300 _axi, 348 p. :
_bill.
504 _aIncludes bibliographical references and index.
505 0 _apt. 1. The role of story in organizations -- pt. 2. Eight narrative patterns -- pt. 3. Putting it all together.
520 _a"How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative"--
_cProvided by publisher.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2011.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aCommunication in management.
650 0 _aPublic speaking.
650 0 _aBusiness communication.
650 0 _aCommunication in organizations.
655 7 _aElectronic books.
_2local
710 2 _aebrary, Inc.
856 4 0 _uhttp://site.ebrary.com/lib/welingkar/Doc?id=10444413
_zAn electronic book accessible through the World Wide Web; click to view
999 _c70703
_d70703