| 000 | 01710nam a2200337Ia 4500 | ||
|---|---|---|---|
| 001 | ebr10096177 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 050404s2005 vau sb 001 0 eng d | ||
| 010 | _z 2005009398 | ||
| 020 | _z0749443707 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)559924871 | ||
| 050 | 1 | 4 |
_aHD69.B7 _bE38 2005eb |
| 082 | 0 | 4 |
_a658.8/343 _222 |
| 100 | 1 |
_aEdwards, Helen, _d1965- |
|
| 245 | 1 | 0 |
_aCreating passionbrands _h[electronic resource] : _bgetting to the heart of branding / _cHelen Edwards and Derek Day. |
| 250 | _a1st ed. | ||
| 260 |
_aSterling, Va. : _bKogan Page Limited, _cc2005. |
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| 300 | _axii, 244 p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aFrom understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart. | |
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aHouse brands. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 |
_aDay, Derek, _d1949- |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/welingkar/Doc?id=10096177 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c70023 _d70023 |
||