000 00542cam a22001694a 4500
008 140923b2007 xxu||||| |||| 00| 0 eng d
020 _a0070604614
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bCha
100 _aChaudhuri Arun
245 _aIndian Advertising : 1780 to 1950 A.D.
260 _aNew Delhi
_bTata McGraw Hill
_c2007
300 _a285p.
650 _aMarketing Management
906 _a24259
999 _c6995
_d6995