000 00544cam a22001814a 4500
008 140923b2006 xxu||||| |||| 00| 0 eng d
020 _a0471744956
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bYou/Wei
100 _aYoung Roy A
245 _aMarketing Champions
260 _aUSA
_bJohn Wiley
_c2006
300 _a270p.
650 _aMarketing Management
700 _aWeiss Allen M
906 _a24257
999 _c6993
_d6993