| 000 | 01320nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | ebr10571118 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 120625s2012 enka sb 001 0 eng d | ||
| 020 | _z9781780520704 | ||
| 020 | _z9781780520711 (e-book) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)795632066 | ||
| 050 | 1 | 4 |
_aG155.A1 _bS77 2012eb |
| 245 | 0 | 0 |
_aStrategic marketing in tourism services _h[electronic resource] / _cedited by Rodoula H. Tsiotsou, Ronald E. Goldsmith. |
| 250 | _a1st ed. | ||
| 260 |
_aBingley, U.K. : _bEmerald, _c2012. |
||
| 300 |
_axl, 377 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _apt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing. | |
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 |
_aTourism _xMarketing. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 | _aTsiotsou, Rodoula H. | |
| 700 | 1 | _aGoldsmith, Ronald E. | |
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/welingkar/Doc?id=10571118 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c69795 _d69795 |
||