000 00570cam a22001814a 4500
008 140923b2006 xxu||||| |||| 00| 0 eng d
020 _a1419523007
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bLip
100 _aLipe Jay
245 _aStand out from the Crowd
260 _aUSA
_bKaplan Publishing
_c2006
300 _a263p.
650 _aIdentity, Success, Corporate Image
650 _aMarketing Management
906 _a24224
999 _c6973
_d6973