000			01626nam a2200325 a 4500
001			ebr10470879
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			110310s2011 vtuad s 001 0 eng d
010			_z 2011009092
020			_z9781409423157 (hardback : alk. paper)
020			_z9781409423164 (e-book)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)732959062
050	1	4	_aHF5415.1255 _b.S23 2011eb
082	0	4	_a658.8/27 _222
100	1		_aSachs, MaryLee.
245	1	4	_aThe changing MO of the CMO _h[electronic resource] : _bhow the convergence of brand and reputation is affecting marketers / _cMaryLee Sachs.
260			_aBurlington, Vt. : _bGower, _c2011.
300			_axiv, 103 p. : _bill.
500			_aIncludes index.
505	0		_aSetting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aBranding (Marketing)
650		0	_aPublic relations.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/welingkar/Doc?id=10470879 _zAn electronic book accessible through the World Wide Web; click to view
999			_c69260 _d69260