| 000 | 01783nam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | ebr10469803 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 100312s2010 enka sb 001 0 eng d | ||
| 010 | _z 2010008440 | ||
| 020 | _z9780470686195 (hbk.) | ||
| 020 | _z0470686197 (hbk.) | ||
| 020 | _z9780470665046 (e-book) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)698912588 | ||
| 050 | 1 | 4 |
_aHD69.B7 _bT39 2010eb |
| 082 | 0 | 4 |
_a658.8/27 _222 |
| 100 | 1 |
_aTaylor, David, _d1964- |
|
| 245 | 1 | 4 |
_aThe brand gym _h[electronic resource] : _ba practical workout to gain and retain brand leadership / _cDavid Taylor and David Nichols. |
| 250 | _a2nd ed. | ||
| 260 |
_aChichester, U.K. : _bWiley, _c2010. |
||
| 300 |
_axiv, 239 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- _cProvided by publisher. |
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| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aProduct management. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 |
_aNichols, David, _d1967- |
|
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/welingkar/Doc?id=10469803 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c68805 _d68805 |
||