000			02624nam a2200337 a 4500
001			ebr10469747
003			CaPaEBR
006			m u
007			cr cn|||||||||
008			100615s2011 nyu sb 001 0 eng d
010			_z 2010024727
020			_z9780470529812 (hardback)
020			_z9780470925515 (e-book)
040			_aCaPaEBR _cCaPaEBR
035			_a(OCoLC)692197101
050	1	4	_aHF5415 _b.M35 2011eb
082	0	4	_a658.8/02 _222
100	1		_aMcLeish, Barry, _d1956-
245	1	0	_aSuccessful marketing strategies for nonprofit organizations _h[electronic resource] : _bwinning in the age of the elusive donor / _cBarry McLeish.
250			_a2nd ed.
260			_aNew York : _bWiley, _c2011.
300			_axxxii, 256 p.
504			_aIncludes bibliographical references and index.
505	0		_apt. 1. Introduction -- pt. 2. The external analysis.
520			_a"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."-- _cProvided by publisher.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2011. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aNonprofit organizations _xMarketing.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/welingkar/Doc?id=10469747 _zAn electronic book accessible through the World Wide Web; click to view
999			_c68795 _d68795