000 00550cam a22001694a 4500
008 140923b2001 xxu||||| |||| 00| 0 eng d
020 _a8177080059
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bHAN
100 _aHanspal Savita
245 _aAdvertising and Marketing Strategies
260 _aNew Delhi
_bNew Century Publications
_c2001
300 _a326p.
650 _aMarketing Management
906 _a23934
999 _c6863
_d6863