| 000 | 00662cam a22002054a 4500 | ||
|---|---|---|---|
| 008 | 140923b2003 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0470820578 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659 _bBLA/ARM |
||
| 100 | _aBlair Mark | ||
| 245 | _aThree Hundred and Sixty Degree Brand in Asia | ||
| 260 |
_aSingapore _bJohn Wiley _c2003 |
||
| 300 | _a215 pp. | ||
| 650 | _aMarketing Communication, Case Study-Brands | ||
| 650 | _aMarketing Management | ||
| 700 | _aMurphy Mike | ||
| 700 | _aArmstrong Richard | ||
| 906 | _a1646 | ||
| 999 |
_c676 _d676 |
||