000			01686nam a2200409 i 4500
001			ebr10852487
003			CaPaEBR
006			m o d
007			cr cn|||||||||
008			140407t20142014caua ob 001 0 eng d
020			_z9780804789158
020			_a9780804790758 (e-book)
040			_aCaPaEBR _beng _erda _epn _cCaPaEBR
035			_a(OCoLC)875097689
050	1	4	_aHF5415.5 _b.R363 2014eb
082	0	4	_a658.5/75 _223
100	1		_aRamaswamy, Venkatram, _eauthor.
245	1	4	_aThe co-creation paradigm / _cVenkat Ramaswamy and Kerimcan Ozcan.
264		1	_aStanford, California : _bStanford University Press, _c2014.
264		4	_c�2014
300			_a1 online resource (356 pages) : _billustrations
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographical references and index.
588			_aDescription based on print version record.
590			_aElectronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
650		0	_aCustomer relations.
650		0	_aRelationship marketing.
650		0	_aProduct management.
650		0	_aBusiness networks.
655		0	_aElectronic books.
700	1		_aOzcan, Kerimcan, _d1971- _eauthor.
776	0	8	_iPrint version: _aRamaswamy, Venkat. _tCo-creation paradigm. _dStanford, California : Stanford University Press, c2014 _hxx, 333 pages _z9780804789158 _w2013043601
797	2		_aebrary.
856	4	0	_uhttp://site.ebrary.com/lib/welingkar/Doc?id=10852487 _zAn electronic book accessible through the World Wide Web; click to view
999			_c67415 _d67415