| 000 | 01819nam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | ebr10748731 | ||
| 003 | CaPaEBR | ||
| 006 | m o u | ||
| 007 | cr cn||||||||| | ||
| 008 | 130411s2013 cauad sb 001 0 eng d | ||
| 010 | _z 2013013519 | ||
| 020 | _z9781118444023 (paper/website) | ||
| 020 | _z9781118722381 (e-book) | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 035 | _a(OCoLC)856625658 | ||
| 050 | 1 | 4 |
_aHD62.6 _b.L46 2013eb |
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aLeroux Miller, Kivi, _d1969- |
|
| 245 | 1 | 0 |
_aContent marketing for nonprofits _h[electronic resource] : _ba communications map for engaging your community, becoming a favorite cause, and raising more money / _cKivi Leroux Miller. |
| 250 | _a1st ed. | ||
| 260 |
_aSan Francisco : _bJossey-Bass, _c2013. |
||
| 300 |
_axxxi, 392 p. : _bcol. ill. |
||
| 490 | 1 | _aThe Jossey-Bass nonprofit guidebook series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _apt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose. | |
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
||
| 650 | 0 |
_aNonprofit organizations _xMarketing. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 710 | 2 | _aebrary, Inc. | |
| 830 | 0 | _aJossey-Bass nonprofit guidebook series. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/welingkar/Doc?id=10748731 _zAn electronic book accessible through the World Wide Web; click to view |
| 999 |
_c67375 _d67375 |
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