000 01759nam a2200349 a 4500
001 ebr10748651
003 CaPaEBR
006 m o u
007 cr cn|||||||||
008 130628s2013 enkad sb 001 0 eng d
010 _z 2013024673
020 _z9781118676936 (cloth)
020 _z9781118676868 (e-book)
040 _aCaPaEBR
_cCaPaEBR
035 _a(OCoLC)859161216
050 1 4 _aHD59
_b.S451563 2013eb
082 0 4 _a659.20285/4678
_223
245 0 0 _aShare this too
_h[electronic resource] :
_bmore social media solutions for PR professionals /
_cChartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington.
260 _aChichester, West Sussex :
_bJohn Wiley and Sons, Inc.,
_c2013.
300 _axii, 312 p. :
_bill. (chiefly col.)
504 _aIncludes bibliographical references and index.
505 0 _apt. I. The future of public relations -- pt. II. Audiences and online habits -- pt. III. Conversations -- pt. IV. New channels, new connections -- pt. V. Professional practice -- pt. VI. Business change and opportunities for the public relations industry -- pt. VII. Future proofing the public relations industry.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2013.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aPublic relations.
650 0 _aSocial media.
655 7 _aElectronic books.
_2local
700 1 _aBrown, Rob,
_d1962 December 17-
700 1 _aWaddington, Stephen.
710 2 _aChartered Institute of Public Relations.
710 2 _aebrary, Inc.
856 4 0 _uhttp://site.ebrary.com/lib/welingkar/Doc?id=10748651
_zAn electronic book accessible through the World Wide Web; click to view
999 _c67360
_d67360