000			00320pab a2200133 454500
008			150701s9999 xx 000 0 und d
245			_aFor the Greater Good
300			_a39-43
650			_aAdvertising
650			_aBrand Choice
650			_aBrand Loyalty
650			_aSocial cause
773			_aSmart Manager _039833
999			_c66732 _d66732