| 000 | 00527cam a22001694a 4500 | ||
|---|---|---|---|
| 008 | 140923b0 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a1578518040 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bHar |
||
| 100 | _a Harvard Business Review | ||
| 245 | _aHBR on Marketing | ||
| 260 |
_aUSA _bHarvard Business School _c0 |
||
| 300 | _a181 pp. | ||
| 650 | _aMarketing Management | ||
| 906 | _a1629 | ||
| 999 |
_c667 _d667 |
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