000 00589cam a22001934a 4500
008 140923b2006 xxu||||| |||| 00| 0 eng d
020 _a8177580124
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bWEL/BUR
100 _aWells William
245 _aAdvertising: Principles and Practice
250 _a6th
260 _aDelhi
_bPearson Education
_c2006
300 _a599p.
650 _aMarketing Management
700 _aBurnett John
906 _a23416
999 _c6664
_d6664