000 00352pab a2200133 454500
008 150701s9999 xx 000 0 und d
245 _aWinning in Rural Emerging Markets
300 _a31-52
650 _aMarketing
650 _aMarketing Startergy
650 _aMNC
650 _aRural Emerging Market
773 _aCalifornia Management Review
_039838
999 _c66428
_d66428