000 00462nam a22001577a 4500
008 150601b xxu||||| |||| 00| 0 eng d
020 _a9780761932567
082 _a659
_bKAP
100 _aKapoor, Jagdeep
245 _a9 Brand Shaastras
_bNine Successful Brand Strategies to Build Winning Brands
260 _aNew Delhi
_bResponse Books (Sage Publication)
_c2004
300 _a117p.
650 _abranding, brand strategy
906 _aMarketing
942 _c1
999 _c66294
_d66294