000 00562cam a22001814a 4500
008 140923b2006 xxu||||| |||| 00| 0 eng d
020 _a8120329538
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.83
_bMal
100 _aMalhotra Naresh K
245 _aReview of Marketing Research
260 _aNew Delhi
_bPrentice Hall Of India
_c2006
300 _a336p.
490 _v1
650 _aMarketing Management
906 _a23132
999 _c6559
_d6559