000 00586cam a22001814a 4500
008 140923b2006 xxu||||| |||| 00| 0 eng d
020 _a0070599351
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bSeh
100 _aSehgal Ram
245 _aMixed Feelings : My Advertising Years
260 _aNew Delhi
_bTata McGraw Hill
_c2006
300 _a192p.
650 _aAdvertising, Creativity, Culture
650 _aMarketing Management
906 _a23107
999 _c6542
_d6542