000			00560nam a2200205 a 4500
008			150217s9999 xx 000 0 und d
020			_a9781259026850
082			_a659 _bBEL
100			_aBelch, George E
245			_aAdvertising and Promotion: _ban integrated marketing communications perspective
250			_a9th ed.
260			_bMcGraw-Hill Education _aNew Delhi _c2013
300			_a1016 p.
650			_aAdvertising
650			_aMarketing
700			_aBelch, Michael A
700			_aPurani, Keyoor
906			_aMarketing
942			_2ddc _c1
999			_c65319 _d65319