000 00541nam a2200193 a 4500
008 150217s2008 xx 000 0 und d
020 _a9780070660076
020 _a0070660077
082 _a658.8
_bZEI
100 _aZeithaml, Valarie A et al.
245 _aServices Marketing:
_bintegrating customer focus across the firm
250 _a4th ed.
260 _bTata McGraw-Hill
_c2008
_aNew Delhi
300 _a743 p.
650 _aMarketing Management
650 _aService Marketing
906 _aGeneral Management
942 _2ddc
_c1
999 _c64814
_d64814