000 | 00541nam a2200193 a 4500 | ||
---|---|---|---|
008 | 150217s2008 xx 000 0 und d | ||
020 | _a9780070660076 | ||
020 | _a0070660077 | ||
082 |
_a658.8 _bZEI |
||
100 | _aZeithaml, Valarie A et al. | ||
245 |
_aServices Marketing: _bintegrating customer focus across the firm |
||
250 | _a4th ed. | ||
260 |
_bTata McGraw-Hill _c2008 _aNew Delhi |
||
300 | _a743 p. | ||
650 | _aMarketing Management | ||
650 | _aService Marketing | ||
906 | _aGeneral Management | ||
942 |
_2ddc _c1 |
||
999 |
_c64814 _d64814 |