000			00504nam a2200181 a 4500
008			150217s9999 xx 000 0 und d
020			_a9780070581944
082			_a659 _bBEL
100			_aBelch, George E
245			_aAdvertising and Promotion: _ban integrated marketing communications perspective
250			_a6th ed.
260			_bTata McGraw-Hill _aNew Delhi _c2004
300			_a779; IN-23 p.
650			_aAdvertising
700			_aBelch, Michael A
906			_aMarketing
942			_2ddc _c1
999			_c64804 _d64804