000 00566cam a22001814a 4500
008 140923b2004 xxu||||| |||| 00| 0 eng d
020 _a9812531378
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.848
_bKOT/HEL
100 _aKotabe Masaaki
245 _aGlobal Marketing Management
260 _aSingapore
_bJohn Wiley
_c2004
300 _a694p.
650 _aMarketing Management
700 _aHelsen Kristiaan
906 _a22822
999 _c6462
_d6462