000 00606cam a22001934a 4500
008 140923b2006 xxu||||| |||| 00| 0 eng d
020 _a0471703591
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.87
_bAcn/Kar
100 _aAcnielsen
245 _aConsumer Centric Category Management
260 _aCanada
_bJohn Wiley
_c2006
300 _a356p.
650 _aConsumer Needs Retailing
650 _aMarketing Management
700 _aKarolefski John
906 _a22725
999 _c6449
_d6449