000 00496nam a2200205 a 4500
008 150217s2002 xx 000 0 und d
020 _a8120312198
082 _a659
_bBAT
100 _aBatra, Rajeev
245 _aAdvertising Management
250 _a5th ed.
260 _bPrentice-Hall of India
_c2002
_aNew Delhi
300 _a754 p.
650 _aAdvertising
650 _aMarketing
700 _aMyers, John G
700 _aAaker, David A
906 _aMarketing
942 _2ddc
_c1
999 _c64433
_d64433