| 000 | 00496nam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 150217s2002 xx 000 0 und d | ||
| 020 | _a8120312198 | ||
| 082 |
_a659 _bBAT |
||
| 100 | _aBatra, Rajeev | ||
| 245 | _aAdvertising Management | ||
| 250 | _a5th ed. | ||
| 260 |
_bPrentice-Hall of India _c2002 _aNew Delhi |
||
| 300 | _a754 p. | ||
| 650 | _aAdvertising | ||
| 650 | _aMarketing | ||
| 700 | _aMyers, John G | ||
| 700 | _aAaker, David A | ||
| 906 | _aMarketing | ||
| 942 |
_2ddc _c1 |
||
| 999 |
_c64433 _d64433 |
||