000 | 00496nam a2200205 a 4500 | ||
---|---|---|---|
008 | 150217s2002 xx 000 0 und d | ||
020 | _a8120312198 | ||
082 |
_a659 _bBAT |
||
100 | _aBatra, Rajeev | ||
245 | _aAdvertising Management | ||
250 | _a5th ed. | ||
260 |
_bPrentice-Hall of India _c2002 _aNew Delhi |
||
300 | _a754 p. | ||
650 | _aAdvertising | ||
650 | _aMarketing | ||
700 | _aMyers, John G | ||
700 | _aAaker, David A | ||
906 | _aMarketing | ||
942 |
_2ddc _c1 |
||
999 |
_c64433 _d64433 |