000 00310nam a2200133Ia 4500
008 150217s9999 xx 000 0 und d
100 _aZikmund W G & Oth
245 _aEffective Marketing
250 _a3rd ED
260 _bThomson Learning
300 _a553 p.
365 _b1261-00
366 _e542/10/10/03
999 _c64419
_d64419