000 | 00497nam a2200193 a 4500 | ||
---|---|---|---|
008 | 150217s1999 xx 000 0 und d | ||
020 | _a8174935509 | ||
082 |
_a659 _bCHU |
||
100 | _aChunawalla, S A | ||
245 |
_aFoundations of Advertising: _btheory and practice |
||
250 | _a4th rev. ed. | ||
260 |
_bHimalaya Publishing House _c1997 _aMumbai |
||
300 | _a835 p. | ||
650 | _aAdvertising | ||
650 | _aMarketing | ||
700 | _aSethia, K C | ||
906 | _aMarketing | ||
942 |
_2ddc _c1 |
||
999 |
_c64130 _d64130 |