000 00497nam a2200193 a 4500
008 150217s1999 xx 000 0 und d
020 _a8174935509
082 _a659
_bCHU
100 _aChunawalla, S A
245 _aFoundations of Advertising:
_btheory and practice
250 _a4th rev. ed.
260 _bHimalaya Publishing House
_c1997
_aMumbai
300 _a835 p.
650 _aAdvertising
650 _aMarketing
700 _aSethia, K C
906 _aMarketing
942 _2ddc
_c1
999 _c64130
_d64130