000 00481nam a2200181 a 4500
008 150217s1996 xx 000 0 und d
020 _a0333924398
082 _a658.8
_bRAM
100 _aRamaswamy, V S
245 _aMarketing Management:
_bplanning, implementation and control
250 _a2nd ed.
260 _bMacMillan India
_c1995
_aNew Delhi
300 _a624 p.
650 _aMarketing Management
700 _aNamakumari, S
906 _aMarketing
942 _2ddc
_c1
999 _c63843
_d63843