| 000 | 00581cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2005 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0670058564 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659 _bWip |
||
| 100 | _aWipperforth Alex | ||
| 245 | _aBrand Hijack : Marketing without Marketing | ||
| 260 |
_aDelhi _bPenguin Portfolio _c2005 |
||
| 300 | _a280p. | ||
| 650 | _aAdvertising, Brands | ||
| 650 | _aMarketing Management | ||
| 906 | _a22240 | ||
| 999 |
_c6260 _d6260 |
||