000 00434nam a2200169 a 4500
008 150217s1979 xx 000 0 und d
020 _a0060443553
082 _a658.8
_bMCD
100 _aMcDaniel, Carl
245 _aMarketing:
_ban integrated approach
260 _bHarper & Row London
_c1979
_aNew York
300 _a544 p.
650 _aMarketing Management
650 _aCase Studies
906 _aMarketing
942 _2ddc
_c1
999 _c62505
_d62505