000 | 00434nam a2200169 a 4500 | ||
---|---|---|---|
008 | 150217s1979 xx 000 0 und d | ||
020 | _a0060443553 | ||
082 |
_a658.8 _bMCD |
||
100 | _aMcDaniel, Carl | ||
245 |
_aMarketing: _ban integrated approach |
||
260 |
_bHarper & Row London _c1979 _aNew York |
||
300 | _a544 p. | ||
650 | _aMarketing Management | ||
650 | _aCase Studies | ||
906 | _aMarketing | ||
942 |
_2ddc _c1 |
||
999 |
_c62505 _d62505 |