| 000 | 00633cam a22001934a 4500 | ||
|---|---|---|---|
| 008 | 140923b2002 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0749437200 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659 _bLEP/PAR |
||
| 100 | _aLepla F Joseph | ||
| 245 | _aIntegrated Branding becoming Brand-driven through Company-wide Action | ||
| 260 |
_aLondon _bKogan Page _c2002 |
||
| 300 | _a299 pp. | ||
| 650 | _aBranding, Advertising | ||
| 650 | _aMarketing Management | ||
| 700 | _aParker Lynn | ||
| 906 | _a1513 | ||
| 999 |
_c611 _d611 |
||