| 000 | 00474aam a2200193 4500 | ||
|---|---|---|---|
| 008 | 150120b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789332518179 | ||
| 082 |
_a658.8 _bKOT |
||
| 100 | _aKotler, Philip | ||
| 245 | _aFramework for Marketing Management | ||
| 250 | _a5th ed. | ||
| 260 |
_c2014 _bPearson _aNew Delhi |
||
| 300 | _a288p. | ||
| 650 | _aBrand Equity | ||
| 650 | _aConsumer Market | ||
| 700 | _aKeller, Kevin | ||
| 906 | _aMarketing | ||
| 942 |
_2ddc _c1 |
||
| 999 |
_c59542 _d59542 |
||