| 000 | 00526cam a2200181 a 4500 | ||
|---|---|---|---|
| 008 | 080307s2008 nyua b 001 0 eng | ||
| 020 | _a0230606229 | ||
| 020 | _a9780230606227 | ||
| 082 | 0 | 0 |
_a659 _bHOL |
| 100 | 1 | _aHollis, Nigel. | |
| 245 | 1 | 4 |
_aThe global brand : _bhow to create and develop lasting brand value in the world market / |
| 250 | _a1st ed. | ||
| 260 |
_aNew York, NY : _bPalgrave Macmillan, _c2008 |
||
| 300 | _axvii, 254 p. : | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aBranding (Marketing) | |
| 942 |
_2ddc _c1 |
||
| 999 |
_c59331 _d59331 |
||