000 00545cam a22001814a 4500
008 140923b2004 xxu||||| |||| 00| 0 eng d
020 _a0471483044
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bBli/Tur
100 _aBligh Philip
245 _aCRM Unplugged
260 _aNew Jersey
_bJohn Wiley
_c2004
300 _a205p.
650 _aMarketing Management
700 _aTurk Douglas
906 _a20421
999 _c5723
_d5723