000 00589cam a22001934a 4500
008 140923b2005 xxu||||| |||| 00| 0 eng d
020 _a1403939497
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bSha/Ive
100 _aShaw Colin
245 _aBuilding Great Customer Experiences
260 _aNew York
_bPalgrave Macmillan
_c2005
300 _a217p.
650 _aCRM
650 _aMarketing Management
700 _aIvens John
906 _a20275
999 _c5682
_d5682