000 00549cam a22001814a 4500
008 140923b2004 xxu||||| |||| 00| 0 eng d
020 _a0749443235
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bBra
100 _aBraun Thom
245 _aPhilosophy of Branding
260 _aLondon
_bKogan Page
_c2004
300 _a192p.
650 _aAdvertising, Brands
650 _aMarketing Management
906 _a20186
999 _c5643
_d5643