000 | 00549cam a22001814a 4500 | ||
---|---|---|---|
008 | 140923b2004 xxu||||| |||| 00| 0 eng d | ||
020 | _a0749443235 | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a659 _bBra |
||
100 | _aBraun Thom | ||
245 | _aPhilosophy of Branding | ||
260 |
_aLondon _bKogan Page _c2004 |
||
300 | _a192p. | ||
650 | _aAdvertising, Brands | ||
650 | _aMarketing Management | ||
906 | _a20186 | ||
999 |
_c5643 _d5643 |